Having created a high quality veterinary range of natural pet food using the very best ingredients, the next challenge for Joe Inglis was to develop a food and customer-friendly bag for his Vet’s Kitchen natural dog food.

Joe explained: “Firstly, I was looking for a way to maintain the fresh tastiness of our specially formulated range; secondly, we listened to our customers’ feedback, especially those purchasing our 7.5kg bags, who were constantly hiding their bags to stop their wilful companions helping themselves between meals.”

The solution, which was showcased at Crufts this year, is a clever and sturdy zip-lock resealable top which is fitted to the full range and all sizes (1.3kg and 7.5kg).

For more information visit www.vetskitchen.co.uk.